alltoolsdirect.ie
eCommerce / Growth
All Tools Direct
An Irish trade-tools store built with the product feeds and tracking paid search depends on.
04 Google Ads
Google Ads management in Ireland
We plan, build and manage Google Ads campaigns for Irish businesses as a certified Google Partner. Less budget wasted on the wrong clicks, more of it turned into real enquiries and sales.
10×
More course sign-ups year on year, from web and Google Ads together
1,010%
Peak return on ad spend on a managed campaign
Google Partner
Google Partner certified management of your account
Customer data 2026, anonymised for privacy.
02 What you get
Campaigns built to make money, not just spend it.
01
An honest account audit first
Before we touch your budget we look at what is already there: which campaigns waste money, which keywords never convert, and where the quick wins are. If Google Ads is not right for you yet, we will tell you that too.
02
Campaigns built around profit
Search, Shopping and remarketing campaigns structured around the terms that actually bring you customers. Tight keyword groups, strong ad copy and negative keywords that stop your budget leaking on clicks that were never going to buy.
03
Conversion tracking done properly
If the tracking is wrong, every decision after it is wrong. We set up accurate conversion tracking for calls, forms and online sales, so the return on ad spend you see is the return you are really getting, not a guess.
04
Ongoing optimisation, not set and forget
We manage your account continuously: adjusting bids, testing ad copy, refining audiences and cutting what does not work. As your business grows and your goals change, the campaigns change with them.
05
Reporting tied to real outcomes
Clear reports in plain English, focused on enquiries, sales and cost per lead, not vanity metrics. You always know what your spend is doing and where the next improvement is coming from.
03 How we work
We spend your budget like it is our own.
1
A clear goal
Audit
We review your account, market and margins to set a return on ad spend worth aiming for.
2
Live campaigns
Build
We structure the campaigns, write the ads and wire up accurate conversion tracking.
3
Lower cost per lead
Optimise
Continuous testing on bids, keywords and copy to push more results from the same budget.
4
A monthly picture
Report
Plain reporting on leads, sales and cost, plus the plan for the month ahead.
04 Recent work
Irish businesses, built to convert.
leatherpaint.ie
eCommerce / Growth
Leatherpaint
A niche product store set up to sell online and measure every enquiry and order cleanly.
smssolutions.ie
Lead generation / Growth
SMS Solutions
A lead-focused website structured so paid traffic lands on pages designed to turn into enquiries.
05 Common questions
Google Ads, answered plainly.
The questions Irish business owners ask us most before they start advertising.
What is Google Ads management?
It is the ongoing work of building, running and improving your pay-per-click campaigns on Google, so you appear when people search for what you sell. That covers keyword research, ad copy, bids, tracking and the constant tuning that keeps cost per lead falling. As a Google Partner, that is what we do for you day to day.
How much should I spend on Google Ads?
There is no single right number. It depends on your margins, your area and how competitive your keywords are. We would rather start sensibly, prove the return, then scale what works than burn a big budget guessing. If you want a feel for wider budgets first, our costs guide is a good starting point.
What is ROAS and why does it matter?
ROAS is return on ad spend: the revenue a campaign brings in for every euro you put in. Spend 1,000 euro and make 5,000 euro back and your ROAS is 500 percent. It matters because it tells you, in plain terms, whether the advertising is paying for itself. Getting it measured correctly is the whole point of proper conversion tracking.
How quickly will I see results?
Google Ads can drive traffic from day one, unlike SEO which builds over months. The first few weeks are about gathering data and cutting waste, after which we tune towards a lower cost per lead. Real momentum usually shows within the first month or two of active management.
Do I need a website as well as ads?
Yes, and the two work together. Sending paid clicks to a slow or unclear page wastes money. We can build or improve the website behind your ads and add long-term SEO, so you are not renting all of your traffic from Google forever.
Can you work with any budget or business?
Most local and national businesses in Ireland can make Google Ads work with the right setup, from trades and services to online stores. What matters is that the numbers add up. We will look at your margins honestly and only recommend ads where they can pay their way.
06 Start something
Let's turn clicks into customers.
Tell us what you sell and where you want to grow. We will come back within one working day with honest advice and a clear next step, no obligation.
Thanks, your enquiry is in.
We read every enquiry personally and reply within one working day. Prefer to talk now? Call +353 87 144 6682.