Resources

Web design and marketing resources

Practical guides on web design, SEO, Google Ads and digital marketing, written for Irish business owners who want clear answers rather than jargon.

These articles are here to help you make better decisions, whether you do the work yourself or hire someone to do it for you. If you already know what you need, you can skip straight to the detail: see what a website costs in Ireland or browse everything we do.

Featured / Google Ads

The difference between image ads and video ads

When should you run a static image ad, and when does video earn its place? A practical look at choosing the right creative for your goals.

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Google Ads

Google Ads tips for better performance

Five habits that consistently lift results from a Google Ads account, whether you are just starting out or trying to get more from your budget.

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Google Ads

Google Ads for ecommerce: a practical guide

A step-by-step guide to launching search and shopping campaigns that drive targeted traffic and sales for an online store.

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SEO

GEO: getting found in AI search

Generative engines are reshaping search. What Generative Engine Optimisation means, and how to write content that both people and AI reward.

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Strategy

Digital marketing trends worth acting on

The channels and behaviours shaping digital marketing right now, and the practical moves that turn those trends into results.

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AI & Automation

How AI can make your marketing work harder

AI is a tool, not a strategy. Here is how Irish businesses use it to cut busywork and sharpen the marketing they already do.

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Google Ads

Keeping up with Google and Microsoft Ads

The ad platforms never sit still. A plain guide to the areas that keep changing, and how to stay ahead of them.

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Compliance

The European Accessibility Act explained

The EAA is now in force. A plain-language guide to who must comply, what accessible means, and the steps to get there.

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eCommerce

WordPress or Shopify in Ireland

An honest comparison for Irish shops: costs, ownership, payments and VAT, with when we recommend each and a decision checklist.

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Web Design

Website redesign in Ireland, done safely

When to redesign versus rebuild, and an SEO-safe process that refreshes your site without losing the rankings you already have.

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