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● Resources
Web design and marketing resources
Practical guides on web design, SEO, Google Ads and digital marketing, written for Irish business owners who want clear answers rather than jargon.
Featured / SEO
SEO in the age of AI: what we taught Laois Chamber
What AI search has and has not changed for a local business, from our Laois Chamber workshop, with checks you can run tonight.
Read article Google AdsThe difference between image ads and video ads
When should you run a static image ad, and when does video earn its place? A practical look at choosing the right creative for your goals.
Read article Google AdsGoogle Ads tips for small budgets in 2026
Google Ads tips for Irish businesses spending €300 to €3,000 a month: tracking, consent, match types, negatives, bidding and what to ignore.
Read article Google AdsGoogle Ads for ecommerce: a guide for Irish shops
For WooCommerce and Shopify shops spending €500 to €5,000 a month: consent tracking, Merchant Center feeds, Shopping or Performance Max, and ROAS targets from margin.
Read article SEOGEO explained: mostly good SEO, made quotable
What GEO means for an Irish small business, what Google and the research actually say, and the checks to run this month.
Read article StrategyDigital marketing trends for 2026: the Irish evidence
Which trends have Irish evidence behind them, which are noise, and where a small business should put its next euro.
Read article AI & AutomationAI in marketing: what helps, what goes wrong
Where the tools save a small business time, where they go wrong, and what Google, the DPC and the AI Act ask of you.
Read article Google AdsGoogle and Microsoft Ads changes: autumn 2026
The dated platform changes that matter to a small Irish account this year, from budget-limited targets to call-only ads, with what to do about each.
Read article ComplianceThe European Accessibility Act explained
The EAA is now in force. A plain-language guide to who must comply, what accessible means, and the steps to get there.
Read article eCommerceWordPress or Shopify in Ireland
An honest comparison for Irish shops: costs, ownership, payments and VAT, with when we recommend each and a decision checklist.
Read article Web DesignWebsite redesign in Ireland, done safely
When to redesign versus rebuild, and an SEO-safe process that refreshes your site without losing the rankings you already have.
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