The local expert, easy to call.
Standing out from the national chains
Pest control is an urgent, trust-led purchase. When someone finds a problem at home or in their business, they want a local expert they can call straight away, not a national call centre. CounterPest serves Laois, Offaly, Tipperary, Kildare and the surrounding Midlands, and needed a website that made that local coverage obvious and turned an anxious search into a phone call.
The brief was a clean, conversion-focused site that positioned CounterPest as the trusted Midlands specialist and generated genuine local enquiries.
A site engineered to convert a worried visitor
We designed around the single most important action: getting in touch, fast. The phone number and quote request sit front and centre on every screen, and the whole layout is built to reassure first and convert second.
- A prominent click-to-call number and repeated Get Free Quote buttons, so help is always one tap away on a phone.
- A confident dark navy and gold identity with a strong hero that names the service and the region straight away.
- Clear service pages covering residential, commercial and wildlife work, plus a dedicated service-areas section.
- Trust signals surfaced up front: NPTA membership, LANTRA certification and an emergency-response promise.
- A fast, mobile-first build with local SEO groundwork targeting the Midlands counties CounterPest covers.
An obvious next step for every visitor
The finished website gives homeowners and businesses a clear, immediate way to act: call now or request a free quote. It reads as a credible local specialist rather than an anonymous chain, with coverage, credentials and contact details never more than a glance away.
It is a good example of pairing considered web design with local SEO, so a business is both found by the right people and set up to convert them once they arrive.
