alltoolsdirect.ie
Online retail
All Tools Direct
An online store planned around what customers search for, then built to match.
08 Research and Strategy
Digital strategy in Ireland
The step most businesses skip, and later wish they had not. Before you build a website or spend on ads, we research your market, work out where you fit and hand you a clear plan of what to do first, second and third.
02 What's included
A plan you can act on, not a report that sits in a drawer.
01
An honest audit of where you are
We start with a clear look at your current website, marketing and visibility online: what is working, what is quietly costing you enquiries and where the easy wins are. No jargon, just a straight read of your starting point.
02
Market and competitor research
We look at who you are really up against, what they do well and where they leave a gap you can take. Understanding the field is how you stop guessing and start making decisions with something solid behind them.
03
Keyword and demand research
We find out what your customers actually search for and where you can realistically win, so your website and any ad spend are aimed at real demand. It feeds directly into SEO and Google Ads that pay off.
04
Positioning and messaging
We work out how to describe what you do so the right customers pick you over the alternative. Clear positioning is what makes every other piece of marketing easier, and it sets the direction for your brand and your visual identity.
05
A prioritised roadmap
You leave with a simple, ordered plan: what to do first, what to leave for later and what to ignore. No overwhelming wish list, just the handful of moves that will make the biggest difference for your budget.
06
A plan that feeds everything else
Strategy is not a service you buy on its own and forget. It points your website, SEO and advertising the same way, so the work all pulls in one direction instead of fighting itself.
03 How we work
We work out the direction before anyone builds.
1
A clear starting point
Discover
We get to know your business, your goals and your customers, then audit where you stand today.
2
Evidence, not hunches
Analyse
We research your market, competitors and search demand, and pull it into findings you can use.
3
A place to stand
Position
We agree how to present what you do so the right customers choose you over the alternatives.
4
A plan to act on
Roadmap
You get a prioritised plan of what to build and do first, so nothing gets started blind.
04 Strategy in practice
Projects that started with a plan.
constructiontenders.ie
Lead generation
Construction Tenders
A lead-focused platform shaped by a clear view of its market and audience.
smssolutions.ie
B2B service
SMS Solutions
A B2B service positioned clearly so the right prospects understand the offer fast.
05 Common questions
Strategy, answered plainly.
The questions Irish business owners ask us most before investing in research and strategy.
Do I really need a strategy, or can we just build the site?
For a simple, small site you may not need a full strategy piece, and we will tell you so. But if you are investing real money in a website, SEO or ads, an hour spent working out direction first saves you from paying to build the wrong thing. It is the cheapest part of the project and the one that makes the rest pay off.
What do I actually get at the end?
A clear, written plan you can act on: an honest audit of where you are, findings from market and competitor research, your positioning and a prioritised roadmap of what to do first. It is built to be used, not filed away, and it feeds straight into any work that follows.
Is this the same as an SEO audit?
No, it is broader. An SEO audit looks specifically at how your site performs in search. Strategy steps back further: your market, your competitors, your positioning and the overall plan across your website, SEO and advertising. SEO is one part of what the strategy then points at.
How long does a strategy engagement take?
Usually a couple of weeks, depending on how much research your market needs and how quickly we can get details from you. It is a focused piece of work with a clear end point, not an open-ended retainer. You come away with the plan and can decide what to take forward.
Can you carry out the plan as well as write it?
Yes. The whole point is that strategy feeds the build. Once the plan is agreed we can take it forward with web design, SEO and Google Ads, all pointed the same way. You are not handed a plan and left to find someone to do it.
How much does it cost?
It is priced on scope, and it is usually a modest share of the overall project because it makes everything after it more effective. We agree a fixed price up front for the research and plan you need. Our cost guide gives a sense of how we price a full project.
06 Start something
Let's point everything the right way.
Tell us what you are planning and where you want to get to. We will come back within one working day with honest advice and a clear next step, no obligation.
Thanks, your enquiry is in.
We read every enquiry personally and reply within one working day. Prefer to talk now? Call +353 87 144 6682.