What web design really costs in Ireland
A straight answer, not "it depends". Below are the real market ranges Irish agencies charge in 2026, what pushes the price up or down, and the honest starting points for a Brandstart build. No hidden retainers, no surprise add-ons.
Why two websites can differ by thousands.
Most of the price of a website comes down to a handful of decisions. Understand these and you can read any quote, ours included, and know exactly what you are paying for.
How many pages and how much content
A tidy five-page site is a very different job to a twenty-page site with service pages, locations and a blog. More pages means more design, more writing and more to test, so it is usually the single biggest factor in the price.
Custom design versus a template
A ready-made theme is cheaper and quicker, but you look like everyone else using it. Design built around your business, your customers and your brand costs more because it takes real thought and craft. For most Irish small businesses the sweet spot is a custom look built efficiently on WordPress.
Selling online or booking
The moment you take payments, bookings or memberships, the build gets more involved: product pages, a cart, secure checkout, delivery and tax rules. That is why an online store sits well above a brochure site in every price guide.
Who writes the words and takes the photos
Good copy and real photography lift a site more than almost anything else, but someone has to produce them. If you supply finished content the price drops. If you need us to write, source images or organise a shoot, that is extra scope, so we agree it up front.
How far you push search from day one
Every site we build gets solid SEO foundations at no extra charge. Going further, keyword mapping, content and an ongoing campaign, is where our SEO services come in, and it is a monthly investment rather than a one-off build cost.
Ongoing care after launch
A website is not a one-time purchase. Hosting, security, backups and small changes are ongoing, and they are usually a modest monthly figure rather than a big surprise. We are clear about these before you commit, never after.
What websites actually cost in Ireland.
These are the going rates across published 2026 Irish web design cost guides, put in one place so you can compare like with like. They are market context, not a Brandstart price list. Where your project lands in a band depends on the decisions above.
Swipe the table sideways for full details.
| Type of website | Typical range | What it usually includes |
|---|---|---|
| Landing page | €500 to €1,200 | A single page with one clear action, often for a campaign or launch. |
| Brochure / starter site | €800 to €1,500 | Three to five pages covering who you are, what you do and how to get in touch. |
| Small business website | €1,500 to €5,000 | Five to ten pages, custom design, mobile-first, with SEO foundations in place. |
| Larger business / CMS site | €5,000 to €8,000 | Ten to twenty pages with structured content, service and location pages, and a blog. |
| Online store (eCommerce) | €3,500 to €15,000+ | Product catalogue, cart and secure payments on WooCommerce or Shopify. |
| Bespoke / custom build | €15,000+ | Advanced features, integrations and systems for more complex requirements. |
Ranges are indicative and drawn from several Irish industry cost guides published in 2026. Individual quotes vary with scope, content and functionality.
| Ongoing cost | Typical range | What it covers |
|---|---|---|
| Domain name | €15 to €50 / year | Your web address, renewed yearly. |
| Hosting | €10 to €50 / month | Where the site lives, from shared hosting to managed plans. |
| Care & maintenance | €50 to €150 / month | Updates, security, backups and small ongoing changes. |
| SEO campaign | €500 to €2,000 / month | Ongoing work to climb the rankings, optional and separate from the build. |
Brandstart starting points.
Every project is quoted individually, so these are typical starting points rather than fixed prices. They give you an honest sense of where a Brandstart build begins before we scope your exact requirements. You always get one clear, fixed price up front.
Business website
Custom design, the pages you actually need and room to grow, built to rank on Google and turn visitors into real enquiries.
Online store
A full eCommerce build with products, secure checkout and everything set up to take orders.
Larger projects
Platforms, web applications, complex stores and integrations, priced on the scope of work required.
Care & growth
Hosting, support, SEO and Google Ads as monthly plans, sized to your goals with no lock-in.
Prefer to talk it through before any numbers? See how we work across our services, or read the results behind the price on our case studies.
No matter the budget, this comes as standard.
Hosting set up properly
Fast, secure hosting configured for you, so the site is live on solid ground from day one.
SSL and security
A secure padlock, HTTPS across every page and the basics done right to keep your site safe.
Mobile-first, responsive
Built for phones first, because that is where most of your visitors are, and clean on every screen.
SEO foundations
Clean structure, sensible headings and proper page titles so you start life ready to be found on Google.
You own it
Built on WordPress in your name. No page-builder lock-in, no being held hostage to change a line of text.
Real people, not a ticket queue
One team who knows your site and answers the phone, not a ticket queue or an overseas call centre.
What we need to quote you properly.
Ranges only get you so far. Answer these six things and we can price the actual job instead of guessing at it. It is the same starting point behind builds like the CounterPest Ireland local-service website.
Your page list
A rough sitemap is enough. Five pages or twenty, service pages, locations, a blog: the count and the depth set most of the price.
Whether you sell online
Products, bookings or memberships change the build completely, so tell us early if money changes hands on the site.
Who supplies words and images
If your copy and photography are ready, the price drops. If you need us to write or source them, we scope that up front.
New design or a refresh
Starting from scratch, or reworking a site you already have? Both are valid routes and they price differently.
Systems it must connect to
Stock, CRM, accounts, booking tools or payment providers. Integrations are where a straightforward build becomes a bigger one.
When you need to be live
Tell us the date you are working towards and we will say straight away whether it is realistic, before anyone commits.
What a build price does not usually cover
These are the items people are most often surprised by. None of them are hidden with us: anything outside the build price is named in your quote before you sign.
Swipe the table sideways for full details.
| Not in the build price by default | How it is handled |
|---|---|
| Copywriting for your pages | Included only when we agree it as scope before we start. Supply finished copy and the build price drops. |
| Photography and video | A shoot or licensed imagery is separate scope, agreed with you before any work begins. |
| Premium plugins or software licences | Where a project genuinely needs one, it is named in your quote rather than buried in it. |
| Domain and hosting renewals | Set up properly as part of the build, then a normal running cost afterwards. See the running costs table above. |
| Ongoing SEO or Google Ads | Optional monthly plans, entirely separate from the build price and always your choice. |
| New pages or features after sign-off | Quoted as a small separate piece of work, so the price you agreed at the start stays fixed. |
If something is not on your quote, it is not in the build. Ask any agency to put the same list in writing and comparing prices gets a lot easier.
Red flags when a quote looks too good.
Cheap can get very expensive later. When you weigh up quotes, watch for these three warning signs.
Suspiciously cheap
A few hundred euro for a full business site usually means a stock template, thin content and no real thought about getting you found or getting you enquiries. You often pay twice: once for the cheap site, again to have it rebuilt.
Hidden monthly retainers
Some low headline prices are propped up by a compulsory monthly fee you cannot escape, or a "pay monthly" deal where you never actually own the site. Always ask what the total looks like over three years, not just today.
You do not own the site
If you cannot take your website, domain and content elsewhere, you are renting, not buying. Make sure ownership of the site, the hosting and the domain sits with you. With us, it always does.
Costs, answered plainly.
The questions Irish business owners ask us most about paying for a website.
How much does a website cost in Ireland?
For most Irish businesses a website is a four-figure investment rather than a few hundred euro. A brochure or starter site typically lands between €800 and €1,500, a small business website between €1,500 and €5,000, and an online store starts higher again. Brandstart business website builds typically run from €1,500 to €3,000. Where you land inside those bands comes down to how many pages you need, whether you are selling online, and who supplies the words and photos.
What affects the price of a website?
Six decisions move the number more than anything else: how many pages and how much content you need, whether the design is custom or a ready-made template, whether you are taking payments or bookings, who writes the copy and takes the photos, how hard you push search from day one, and the level of care you want after launch. Each one is explained further up this page, and the same six questions shape every website design project we quote.
Is a website a one-off cost, or are there ongoing costs too?
Both, and they are easy to separate. The build itself is a one-off price you pay in stages. After launch you have a small number of running costs: a domain at roughly €15 to €50 a year, hosting at around €10 to €50 a month, and care and maintenance at around €50 to €150 a month if you want updates, security and backups handled for you. Anything else, such as an ongoing SEO campaign or Google Ads, is optional and quoted separately. We set all of it out before you commit, never after.
How much more does an online store cost than a standard website?
An online store is a bigger build because it needs product pages, a cart, secure checkout, delivery rules and tax settings on top of a normal site. Across the Irish market, stores typically run from €3,500 up to €15,000 or more, depending on the size of the catalogue and how much of the ordering process has to be automated. Our own eCommerce builds start from €2,500, and where a project sits above that depends on product count, integrations and payment setup.
What does a redesign cost compared with a new build?
A redesign is often cheaper, because the foundations already exist. If your current site works but looks dated or is not bringing in enquiries, reworking the design and content on what you have can be quicker and less expensive than starting over. If it is slow, hard to update or built on something we cannot safely work with, a fresh build usually pays off faster and lands in the same ranges as a new site. We will look at what you have and give you an honest answer, not just quote the bigger job.
What do you need from me to give an accurate quote?
Six things get us to an exact number: a rough page list, whether you need to sell online or take bookings, who is supplying the copy and photography, whether you want a fresh design or a refresh of your current one, any systems the site has to connect to, and the date you would like to be live. If you do not have all of that yet, a short conversation fills the gaps. Send us your project details and we will come back within one working day with a fixed price.
How do payments work, and when do I pay?
We agree one fixed price before any work starts, then split it into stages. Typically a deposit to book the work in, a payment at an agreed milestone, and the balance on launch. You always know the full figure up front, and you never get a surprise invoice at the end.
Do you offer monthly payment options?
Yes, we can spread the build across the project stages, and ongoing hosting, care and SEO run as simple monthly plans. Unlike some "pay monthly website" deals, you still own your site outright. We will never lock you into a contract just to keep your website online.
Why is your quote higher than the cheapest one I got?
A website is an investment that should bring in work, not just an expense to minimise. Our price reflects custom design, proper SEO foundations, a site you actually own and real support after launch. The cheapest quote often skips those, and quietly costs more once you factor in lost enquiries and a rebuild later. See the results behind the price on our case studies.
Can you give me an exact price today?
Once we know your pages, content and whether you are selling online, yes, we give you one clear fixed price. The ranges on this page get you close, and a short conversation gets you an exact figure. Request a quote and we will come back within one working day.
A clear price, and honest advice.
Tell us what you are planning. We will come back within one working day with a fixed price and a straight recommendation, no obligation and no generic sales sequence.
Thanks, your enquiry is in.
We read every enquiry personally and reply within one working day. Prefer to talk now? Call +353 87 144 6682.